Collecting visitation information is a good practice for heritage organizations. It’s useful for grants, budgeting, and annual reports. But is your heritage organization using data like visitor numbers, zipcodes, and time of day to connect with your local tourism infrastructure?
This workshop will help heritage organizations consider what visitation data to track, why, and how to leverage that data to show economic impact in the community. The presenter will provide examples of how to interpret data in a way that gets tourism groups interested. The workshop will also cover ideas of how visitation data can be used for general advocacy.
Tuesday, June 4
Cook Memorial Library
2006 Fourth Street
La Grande OR 97850
Workshop presenter: John Hope-Johnstone has over 30 years of marketing experience as Director of Marketing and Vice President of Marketing for three major International hotel giants. He is presently Managing Director and Chief Strategist for HPR Digiital Marketing LLC, completing analytics, developing strategies and campaigns for diverse companies both nationally and abroad.